If you follow my writing here or elsewhere, you know that I'm definitely a fan of Amazon. While I may not have been very bullish on the stock a couple of years ago, that opinion changed throughout the year 2015. Essentially, the company proved that Prime was profitable and movements with regard to Amazon Web Service were incredible. Now, news is coming out that Prime is growing exponentially and it's causing quite a bit of investor excitement. Today, we'll talk about the growth we're seeing in Prime, what we're seeing from Amazon's stock, what we can expect to see moving forward, and how binary options traders can take advantage of the trends.

Prime's Growth Is Off The Charts!

Believe it or not, Prime was the primary reason that I was bearish on Amazon years ago. With free two-day shipping, streaming video, books, and more, at the cost of $99 per year, Prime just didn't seem profitable. Nonetheless, I will be the first to admit that I was wrong. The reality is that while Amazon may take a loss on shipping and streaming costs with Prime, the service is actually incredibly profitable. That's because of all of the money that Prime members spend shopping with the online retailer. A recent study showed that a large percentage of Prime members spend at least $800 per year at Amazon. Looking at my Amazon purchases as a Prime member, I can see this being the truth. In fact, I've spent more than $800 on the retailer's website in the last month! Considering the profits that come from purchases, the losses on shipping and streaming are outweighed.

With all of that said, Prime subscriptions are growing, and growing fast. In fact, Piper Jaffray's analyst Gene Munster recently released a report showing just how fast Amazon Prime memberships were growing. According to the report, Munster believes that Amazon currently has 60 million Prime users and that number is growing quickly. In fact, the report states that in the month of December, just under 10 million users were added! This is incredible news considering the amount of money Amazon makes from Prime members purchasing products.

What We Saw In The Market As A Result

As binary options traders, we've come to know that positive news causes positive movement in the market. That's exactly what we saw from Amazon on Friday. During the trading session, Amazon grew 3.71% to $596.38 per share.

What We Can Expect To See Moving Forward

Moving forward, I have an overwhelmingly bullish opinion with regard to what we can expect to see from Amazon. The reality is that the company is making all of the right moves, and that Prime is proving to be a big hit. This coupled with the incredible success of Amazon Web Services makes the stock one of the strongest in the tech market today. So, keep an eye out for strong growth moving forward.

How Binary Options Traders Can Take Advantage Of The Trends

As binary options traders, it's our job to predict which direction financial assets are likely headed. When it comes to Amazon, this job is made incredibly simple. Considering the investor excitement surrounding the stock, it's likely to continue climbing. So, binary options traders should purchase call options which will allow them to follow the trends to the top.

What Do You Think?

Where do you think Amazon is headed moving forward? Let us know your opinion in the comments below!

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