Apple is one of the world's largest companies. As a leader in technological innovation, investors are consistently looking for something new out of the company; and they plan on giving investors just that with their newest partnership. Apple recently announced that they have teamed up with Hermes in an attempt to provide a more luxurious Apple Watch. Today, we'll talk about what the partnership means for Apple, how the stock reacted to the news, what we can expect to see moving forward, and how binary options traders can take advantage of the trends.

What The New Partnership Means For Apple

Wednesday was a big day for Apple. The company held its annual event; at which it releases the latest and greatest in innovation. However, the event proved to be a bit lack-luster as far as investors are considered. Possibly one of the biggest points in the event was the announcement of the partnership with Hermes. The new partnership is Apple's next attempt to increase sales of its most recent product, the Apple Watch. Hermes is a luxury watch maker that has been in the industry for 178 years and created quite the brand for itself. The new partnership with Hermes gives Apple a new opportunity with regard to the Apple Watch; creating what they are now calling the new Apple Watch Hermes. The new watch will have a price tag of between $1,100 and $1,500. While it's not as expensive as the gold-encased $17,000 watch option, the price tag is up there. Now the big question is how well tech customers will react to the high-end luxury atmosphere. A question that is yet to be answered.

How Investors Reacted To The News

While it's still unclear how tech customers will react to high-end luxury goods, it became very clear how investors would react on Wednesday. While the stock edged up in the morning and during the event, we saw steep declines directly after the event ended. By the end of the day, Apple's stock had fallen by about 2%. Ultimately, it became clear that investors were far from impressed with the event. However, there is one thing that's worth mentioning here. During the event, when the Apple Watch Hermes took the stage, we did see a slight real-time increase in the value of the stock; insinuating that if there was one thing investors were impressed with during the event, it was the watch!

What We Can Expect To See Moving Forward

I am an Apple fanatic. However, I'm not too sure about their stock. The reality is that while the company isn't going away anytime soon, we are starting to see a real case for the fact that Apple may be reaching a plateau. Growth in iPhone sales simply isn't what investors want to see, and the past two unveiling events have been met with incredibly poor reactions in the market. While I don't expect to see widespread declines quite yet, I'm not expecting to see massive gains either. In other words, be prepared to see a continuation of the relatively sideways movement we've seen from the stock over the past 3 months.

How Binary Options Traders Can Profit

Apple's stock is expected to move sideways overall. However, there are always peaks and valleys. Currently, support and resistance trend lines on the stock are a bit unpredictable, so, instead of focusing on these, we'll simply want to focus on real time movement. During downward movements, look for valleys from which the stock is likely to climb. When you start to see a reversal, it's time to buy call options. Adversely, when the stock is gaining, look for peaks that are likely to lead to declines. Reversals during these peaks are great signals for the time to buy put options. Keep informed and check out the latest financial news.

What Do You Think?

Where do you think Apple is headed and why? Let us know in the comments below!

[Image Courtesy of MacRumors]